Did you know that at the heart of your company’s brand and marketing is a STORY? A rich, resonant, and persuasive story that can result in more prospects, more revenue, and more qualified employees?
So, if you are looking to solidify the fundamentals of your marketing plan, start with your brand and its messaging, whether it’s a new brand or an established brand in need of updating. Gerry Lantz’s workshop can jump-start the process of sharpen and express your compelling brand story and marketing strategy.
Your Brand Story is the only thing your competition cannot replicate. Your Brand Story is bigger than the generic features and benefits that most of your competitors spout. Learn how to get to the heart of what makes your company truly different and better and why customers will want to buy from you and only you, and why recruits would want to work for your company. Find out how to dig deep to discover the HUMAN reasons why customers will choose your brand.
In this workshop, you will …