Did you know that at the heart of your company’s brand and marketing is a STORY? A rich, resonant, and persuasive story that can result in more prospects, more revenue, and more qualified employees?
So, if you are looking to solidify the fundamentals of your marketing plan, start with your brand and its messaging, whether it’s a new brand or an established brand in need of updating. Gerry Lantz’s workshop can jump-start the process of sharpen and express your compelling brand story and marketing strategy.
Your Brand Story is the only thing your competition cannot replicate. Your Brand Story is bigger than the generic features and benefits that most of your competitors spout. Learn how to get to the heart of what makes your company truly different and better and why customers will want to buy from you and only you, and why recruits would want to work for your company. Find out how to dig deep to discover the HUMAN reasons why customers will choose your brand.
In this workshop, you will …
This presentation is not pie-in-the-sky theory. You will work on your own business with templates that you can have to work on with your team. Gerry will show living and breathing examples of successful story-driven B2B brands you can emulate.
- Define your target audience personas and their pain points in their terms
- Go beyond generic “features and benefits” to your brand’s true promise, which is NOT about your company but about customer’s desired experience or outcome
- Bring your companies values to life with success stories that become selling stories and make your products and services a “must have”
- Begin developing your story-based branding and messaging that leads to increased “cut-through” in the marketplace which generates higher awareness, more topline revenue, and end-runs competition
Who should attend:
CEO/Owner/Operators, CXOs, VP Sales, Marketing Director, and those who deliver the brand’s experience. Typically, the team senses the branding and marketing is doesn’t reflect thecompany’s true differentiation.
About the Speaker:
Gerry Lantz is a branding expert, marketing strategist, and content developer—a bit of a trifecta. His mission: bring the power and persuasiveness of stories to B2B marketers to increase the emotion, persuasiveness, and differentiation that may be hidden in their product, service, or process. Gerry was a “Mad Man”, spending 24 years in New York at two global advertising agencies and as a Corporate Marketing Director. Gerry has received multiple industry awards for creativity and market effectiveness.